TATA Company, a group of companies headquartered in Mumbai, India. TATA Company was established in 1868 by Jamsetji Tata, and is now India’s largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continents. It has 29 publicly listed companies. And, it has a combined market capitalization of ₹25 trillion (US$300 billion) as of September 2023.
TATA Company is also known for its philanthropy and social responsibility, as it donates about 66% of its profits to various charitable trusts. It has a vision to improve the quality of life of the communities it serves through long-term value creation.
Tata Motors’ journey to EV:
Tata Motors launched its first electric car, the Tata Indica Vista EV, in 2010, but it did not gain much popularity due to high cost and low range. They revived its EV ambitions in 2017, when it won a bid to supply 10,000 electric vehicles to the government of India under the National Electric Mobility Mission Plan.
Tata Motors launched its second electric car, the Tata Tigor EV, in 2018, but it was initially available only for government and fleet customers. It was later made available for private buyers in 2019, with an improved range of 213km. Tata Motors launched its third electric car, the Tata Nexon EV, in 2020, which became a game-changer for the company and the EV market in India. It was the first car to use the company’s Ziptron technology, which offers a range of 312 km, a fast charging capability, and a 8-year warranty on the battery and motor. Tata Motors sold almost 4,000 units of the Nexon EV during FY2021, making it the best-selling electric car in India. It also received over 1,000 bookings for the updated Tigor EV, which was launched in August 2021, with a range of 306 km.
Tata Motors sold almost 4,000 units of the Nexon EV during FY2021, making it the best-selling electric car in India. It also received over 1,000 bookings for the updated Tigor EV, which was launched in August 2021, with a range of 306 km. Tata Motors has planned to launch 10 EVs by 2025. It will include the Punch EV, the Altroz EV, and the Curvv EV, which are expected to have ranges of 520 km, 500 km, and 600 km respectively.
Tata Motors has also established a subsidiary, Tata Passenger Electric Mobility (TPEM), with a $1 billion investment from TPG Rise Climate, to offer new mobility solutions and expand its EV portfolio. TPEM aims to support the government’s vision to have 30% electric vehicle penetration by 2030. Tata Motors is also part of the Tata UniEVerse, an ecosystem that leverages group synergies to provide EV solutions to consumers, such as charging infrastructure, battery manufacturing, financing, and leasing.
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TATA Electric Cars offers a range of EVs with features like performance, design, technology and safety. Here are some details about each model:
• Punch ev: A compact SUV with a punchy performance and a versatile design. It has a range of 520 km, an intelligent cockpit, and an all-wheel drive system. It is priced from ₹10.99 Lakh.
• Nexon ev: A game-changing SUV with a stunning design and a spacious cabin. It has a range of 312 km, a fast acceleration, and a 5-star safety rating. It is priced from ₹14.74 Lakh.
• Tiago ev: A stylish hatchback with a fun-to-drive experience and a smart interior. It has a range of 213 km, a blade battery, and a 5-star safety rating. It is priced from ₹8.69 Lakh.
• Tigor ev: A luxurious sedan with a sleek design and a comfortable interior. It has a range of 306 km, a remote control, and a 5-star safety rating. It is priced from ₹12.49 Lakh.
TATA Electric Cars also has some upcoming models, such as:
• Altroz ev: A premium hatchback with a dynamic design and a futuristic cabin. It is expected to have a range of 500 km, an e-Platform 3.0, and a 5-star safety rating https://www.tatacapital.com/blog/loan-for-vehicle/electrifying-the-roads-a-comprehensive-tata-electric-car-list-2023/.
• Curvv ev: A concept car with a futuristic design and a cutting-edge technology. It is expected to have a range of 600 km, a solar roof, and a 5-star safety rating
TATA EV Cars Pros and Cons
Pros of TATA EV Cars:
• TATA EV Cars are environmentally friendly, as they have zero tailpipe emissions and reduce the carbon footprint.
• TATA EV Cars are affordable, as they have competitive prices compared to other electric or hybrid vehicles in the market. They also have low running costs and cheaper long-term maintenance.
• TATA EV Cars are powerful, as they have fast performance and high torque with their electric motors. They also have a 5-star safety rating and disc brakes all-round.
• TATA EV Cars are innovative, as they feature advanced technologies such as Ziptron, blade battery, e-Platform 3.0, remote control, multi-mode regen, and more.
• TATA EV Cars are spacious, as they have a nice cabin with comfortable seats and a practical boot. They also have loads of features such as ventilated seats, auto-dimming IRVM, air purifier, wireless smartphone charging, sunroof and more.
Cons of TATA EV Cars:
• TATA EV Cars are expensive to buy, as they are considerably more than the petrol or diesel variants. You are paying for the tech and being an early adopter.
• TATA EV Cars are limited by the lack of charging infrastructure. They need to be plugged in regularly to ensure optimal range and performance.
They also have long charging times compared to an ICE car.
• TATA EV Cars are unreliable, as they may suffer from quality issues and defects that affect their durability and functionality. They also have a lower range than claimed by the company.
• TATA EV Cars are unpopular, as they have a low brand recognition and reputation in some markets, especially outside India. They also face stiff competition from other EV makers such as Tesla, Hyundai, MG, and Mahindra.
• TATA EV Cars are boring, as they have a generic and bland design that lacks personality and appeal. They also have a restricted top speed of 140 km/h.
TATA Electric Cars has a vision to innovate mobility solutions with passion to enhance the quality of life. It has a growing charging network in India, with over 7000 charging stations across the country. It also offers 24×7 emergency charging support in five cities https://ev.tatamotors.com/. TATA Electric Cars claims that driving an EV can save up to ₹362,583 on fuel costs and reduce 10.32 million grams of CO2 emissions over five years.